Sunday, January 3, 2010

Atmel Collaborates with H&D Wireless to Deliver World’s Most Power Efficient Embedded Wi-Fi Solution

New solution offers lower power consumption, longer range connectivity and smaller footprint


San Jose, CA, December 16, 2009 – Atmel® Corporation (NASDAQ: ATML), a leader in touch- and microcontroller-based solutions, today announced it is collaborating with H&D Wireless to deliver an IEEE802.11b+g Wi-Fi solution for Atmel's 32-bit AVR® microcontrollers. In this collaboration, H&D Wireless will provide the SPB104 Wi-Fi extension board which is easily connected to the AVR32 UC3 evaluation kits through the SD card socket. This collaboration results in the industry’s most power efficient Wi-Fi solution, with an overall power consumption five times lower than any other similar solution on the market.

"Many customers are demanding embedded Wi-Fi solutions in their 32-bit MCU applications," said Haakon Skar, product marketing director for AVR32 at Atmel Corporation. "To address these needs, Atmel has partnered with H&D Wireless to enable Wi-Fi capability in Atmel's 32-bit AVR MCUs. To enable Wi-Fi capabilities of the AVR32 UC3 microcontroller, a customer only needs an ATEXTWIFI evaluation board, an AVR32 EVK1104 or EVK1105 evaluation kit, and to download a free AVR32 Software Framework 1.5 version which includes all Wi-Fi drivers and the full TCP/IP stacks. With picoPower® technology, AVR32 is the world's most energy efficient microcontroller on the market, using less energy in all active and standby modes than other competing products."

Atmel's picoPower technology meets the toughest requirements in modern microcontrollers. By combining ten years of low-power research and development into picoPower technology for AVR microcontrollers, AVR32 MCUs can achieve the industry's lowest power consumption with 0.48 mW / MHz in active mode, 1.5 uA with RTC running and below 100 nA in shutdown mode.

"As a wireless solutions leader, we are thrilled to provide a Wi-Fi solution to a leading microcontroller provider," said Pär Bergsten, CEO of H&D Wireless. "We have developed a best-in-class Wi-Fi solution with a focus on low power consumption and a small form factor. The solution we are announcing today will enable a faster time-to-market for Atmel's customers."

H&D Wireless' modules offer Wi-Fi capability for the 802.11b+g spectrums with a throughput of 1 to 54 Mbps. The device offers a 150 uW sleep power consumption, 2.4 years of battery life, 220 mW RX power and an interface compatible to SDIO and SPI. In addition, the RF power output is 7-8 dB higher than the average on the market at +17.5 dBm.

Information, Availability and Pricing
For more information about Atmel's Wi-Fi solution, please click the following link: http://www.atmel.com/wifi.

To ensure Atmel's distributors can provide the SPB104 Wi-Fi starter kit, Atmel will provide the kits through its sales channel. From Atmel, the order code will be ATEXTWIFI with a suggested retail price of USD $199 for the evaluation board. Atmel's ATEXTWIFI evaluation kit is also available now with a suggested retail price of $199 USD. The AVR32 UC3 evaluation board is sold separate.

To download a free version of Atmel's AVR32 Software Framework, please click the following link: http://www.atmel.com/dyn/products/tools_card.asp?tool_id=4192.

To download a high-resolution photo of the ATEXTWIFI, click the following link: http://www.atmel.com/pressroom/photos/atextwifi.jpg.

About H&D Wireless AB
H&D Wireless AB enable wireless sensor and multimedia data access to the Internet in an environmental friendly and cost effective way. H&D Wireless solutions are used in a wide range of applications ranging from smart energy meters for CleanTech to streaming data for Digital Media. The technology is a world class Wi-Fi system solution that offers Ultra low power, small size and low cost. Supported on leading Micro-controller platforms it allows for quick design turnaround. "What do you want to connect?" www.hd-wireless.se

About Atmel
Atmel is a worldwide leader in the design and manufacture of capacitive touch solutions, microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

© 2009 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR®, picoPower®, and others, are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Press Contacts:
Agnes Toan, PR Manager

Tel: +1-408-487-2963, Email: agnes.toan@atmel.com

Source: Atmel Corporation

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